media buying

media buying
рекл. медиабаинг, покупка рекламного времени [места\] (приобретение эфирного времени или печатной площади для рекламы в СМИ)
Syn:
See:

Англо-русский экономический словарь.

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Смотреть что такое "media buying" в других словарях:

  • Media buying — is a sub function of Advertising management. Media Buying is the procurement of the best possible placement and price of a piece of media real estate within any given media. The main task of Media Buying lies within the negotiation of price and… …   Wikipedia

  • media buying — ˈmedia ˌbuying noun [uncountable] MARKETING the business of buying advertising space in newspapers and magazines and on the television and radio: • A New York media buying firm handles all their major promotions. * * * media buying UK US noun [U] …   Financial and business terms

  • media buying — / mi:diə ˌbaɪɪŋ/ noun the placing of advertisements in the media on behalf of an organisation ● Efficient media buying is impossible without a good knowledge of comparative media costs …   Marketing dictionary in english

  • Media Planners — Media Planner is a job title in an advertising agency or media planning and buying agency [ [http://www.capstonemedia.com Capstone Media ] ] , responsible for selecting media for advertisement placement on behalf of their clients. The main aim of …   Wikipedia

  • media broker — / mi:diə ˌbrəυkə/ noun a business which offers organisations a media buying service and possibly additional services such as media planning …   Marketing dictionary in english

  • media independent — /ˌmi:diə ɪndɪ pendənt/, media shop / mi:diə ʃɒp/ noun a business which offers organisations a media buying service, but without the creative services usually offered by advertising agencies …   Marketing dictionary in english

  • Media influence — or media effects are used in media studies, psychology, communication theory and sociology to refer to the theories about the ways in which mass media affect how their audiences think and behave. Connecting the world to individuals and… …   Wikipedia

  • Media of Niger — Media in Niger is a diverse collection of public and private entities, both print and broadcast, centered in the capitol of Niamey, but with vibrant regional centers. The media has historically been state funded, and focused on radio broadcast… …   Wikipedia

  • Media Chinese International — Limited Format Broadsheet Owner Media Chinese International Limited Language Chinese Headquarters Malaysia Official website [1] …   Wikipedia

  • Media planner — is a job title in an advertising agency or media planning and buying agency, responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a media planner is to assist their client in achieving business… …   Wikipedia

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium


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